Experience design lead
Natasha Chetiyawardana: Team lead
Mel Henson: Copy Writter
Srija Chatterjee: Strategy
Stuart Gilmour: Brand/Creative
Carmeron Worth: Packaging
Without farmers' markets and Country Living shows the distribution of the products was limited, sales plateaued.Early into the pandemic, they saw a short uptick in sales because people were in a panic to buy soap and local markets were completely out of stock. So, they turned to Caurnie.
thedrum.com/news/
Digital busienss transformation
June-Dec 2021
Attendees of farmers' markets, country living and flower shows
Vegans
Those who favour organic
1st - Geographically, UK residents
2nd - Globally via eCommerce
Creating and maintaining a platform to sell products online
Increased ROI, resulting from eCommerce and a stronger online presence
Distribution to other countries, such as the U.S.
Spreading awareness of Caurnie with a wholesome marketing strategy
Top tips about how small businesses can look to improve their digital presence and performance – providing lasting, tangible advice for anyone looking to take their business to the next level.
73.6% more monthly visitors to the ABC Global Alliance website
90% of submissted stories publised at launch with more coming in
Sign ups to the ABC commitment to be the change grow by 80% durning launch
Ensure your value proposition communicates your unique selling point
Focus on making one improvement at a time – iterate and test!
Stay consistent with your branding, while keeping digital-first design in mind
Use consistent messaging across your products, website, and social accounts
Create content that will resonate with your audience – this will help improve your SEO
Treat your products as story-telling elements for your business
High-quality product photography can boost your e-commerce success
Implement a connected customer experience to improve brand engagement
Use social media platforms to build an engaged customer community
Make the most out of digital advertising tools (e.g. Instagram ads) and e-commerce tools (e.g. Facebook Shops)
Even small amounts of PR can get you in front of new customers